Our Team

  • Steven Merahn, M.D.Managing Director
    At Thinkwell Health, Dr. Merahn is responsible for leading our efforts to apply the principles and practices of experience design to specific client needs across the healthcare community. He serves as the lead executive on all healthcare engagements, overseeing and facilitating client-service operations and working with internal stakeholders to identify and clarify goals and objectives and affirm the vision and value proposition of an engagement.
    He plays a critical role in the design and implementation of the client programs, with a special focus on clinical program design, operations management, and revitalizing the experience of care for patients and professionals. He has unique experience working with stakeholders to optimize acceptance, ease implementation, and enhance benefit, and the subsequent evaluation, and optimization of the program impact.

    Dr. Merahn is an experienced physician-executive with a remarkably diverse career across the entire healthcare ecosystem, including policy and program development for the New York City Department of Health, and over a decade in the strategic healthcare communications industry in the Young & Rubicam, Omnicom and Interpublic family of companies, where his clients included Johnson & Johnson, Bristol-Myers Squibb, and 3M. He has served in executive leadership roles in medical information services and digital health, as global Vice President of Clinical Technology Products for Elsevier, a consultant to IBM Healthcare Business Services, and General Manager of healthcare professional portal ModernMedicine.com. He led organizational transformation as the Vice President of Marketing and Brand Management for the Albert Einstein Healthcare Network in Philadelphia and, as Senior Vice President and Senior Medical Director at Aetna’s ActiveHealth Management unit, was responsible for clinical integration programs and leading their efforts into accountable care and population health. He subsequently served as Chief Medical Officer for US Medical Management, leading their transformation as a national primary care network into a highly successful accountable care organization.

    Dr. Merahn is a recognized thought leader in healthcare quality and performance management, population health management and systems-based practice. He is a vocal advocate for the value of the ‘human-factor’ in care delivery and health status improvement for both patients and communities, rooted in collaboration, systems innovation and healthcare interaction design.


  • Joe ZenasChief Executive Officer
    As Chief Executive Officer at Thinkwell Group, Joe is responsible for leading the strategic direction of the company as well as managing new growth opportunities and verticals like Thinkwell Health.  Joe’s leadership has been instrumental in building Thinkwell’s reputation as a company that deals masterfully with many of the world’s most cherished brands and intellectual properties.

    Memberships & Affiliations

    Society for Environmental Graphic Design Board
    American Association of Museums
    Association of Science &Technology Centers
    International Association of Amusement Parks and Attractions
    Themed Entertainment Association International Board (past)
    Mentor & Advisor to USC’s Thornton School of Music


  • Craig HannaChief Creative Officer
    As Chief Creative Officer at Thinkwell Group, Craig serves as the creative conscience for all the company’s projects and guides the creative development of each project from inception to opening day. Craig has more than 30 years of experience leading creative development for location-based entertainment projects around the world. He is Thinkwell’s Principal serving as the creative leadership for Thinkwell Health.

    Key Projects & Background

    Warner Bros. World Abu Dhabi
    Warner Bros. Studio Tour London: The Making of Harry Potter
    The Richard Nixon Presidential Library & Museum
    Snow Park at Ski Dubai
    NatureQuest at Fernbank Museum of Natural History

    Six years as Director of Attraction Development for Universal Studios
    Past international president of the Themed Entertainment Association

  • Cynthia SharpePrincipal
    As Principal, Cultural Attractions and Research at Thinkwell Group, Cynthia is responsible for leading the educational and content development for museums, zoos, aquariums, and cultural events. Cynthia has twenty years of experience in strategic and creative development, with a particular focus on inclusive and equitable design which meaningfully engages guests in challenging content and effects long-term behavioral change.

    Awards & Background

    2018 ASTC Roy L. Shafer Leading Edge Award for Leadership, non-CEO
    2013 Thea Award for Outstanding Attraction
    2012 Thea Award for Outstanding Museum Exhibit
    2011 Event Design Award for Best Museum Environment

    Eastern Board Member, Themed Entertainment Association
    Past Chair, Traveling Exhibition Network
    Former member, IAAPA Museum and Science Center Committee

    Master of Science, Genetics, University of Chicago
    Bachelor of Arts, Biology, Williams College