As Chief Creative Officer at Thinkwell Group, Craig serves as the creative conscience for all the company’s projects and guides the creative development of each project from inception to opening day. Craig has more than 30 years of experience leading creative development for location-based entertainment projects around the world. He is Thinkwell’s Principal serving as the creative leadership for Thinkwell Health.

Key Projects & Background

Warner Bros. World Abu Dhabi
Warner Bros. Studio Tour London: The Making of Harry Potter
The Richard Nixon Presidential Library & Museum
Snow Park at Ski Dubai
NatureQuest at Fernbank Museum of Natural History

Six years as Director of Attraction Development for Universal Studios
Past international president of the Themed Entertainment Association